Why Bitcoin?

Bitcoin is a transformative force reshaping the future of finance and business. Due to its unique store-of-value properties, Bitcoin is the ideal treasury reserve asset, and implementing Bitcoin into a treasury strategy is the consummate way to strengthen a company of any size.

Bitcoin has been the best-performing asset class since 2011, adoption metrics are accelerating, and the recent success of the ETFs showcases the demand from traditional finance. That said, we are still early in the potential valuation of Bitcoin and most have yet to take advantage of Bitcoin’s unique properties, as both a store-of-value and technology layer.

Outperforming Bitcoin through traditional business activities will be exceedingly challenging. Integrating Bitcoin into treasury management has the natural effect of promoting long-term decision making. This shift in treasury strategy can play a foundational role in transforming the culture of a business, creating a more capital-efficient, disciplined, and resilient organization.

Embracing the decentralized and deflationary nature of Bitcoin will continue to reward early adopters. As central banks are forced to debase their fiat currencies, many will need to seek refuge in an immutable form of money that operates on a decentralized network. Businesses of all maturity levels require Bitcoin to address the challenge of preserving excess productivity and energy. Conventional methods such as share buybacks, short-term cash holdings, or dividends only scratch the surface and don't offer a solution to the debasement issue faced by businesses.